How To Write a Blog Post for SEO with Free Checklist featured image

How To Write Blog Posts for SEO with Checklist

If you’ve ever written a blog post, you have probably heard of SEO. It’s something everyone talks about when it comes to getting views. But, what is SEO? And, why is it important for blog writing?

In today’s post, we’ll learn what SEO means, why it’s important for bloggers, and how to write SEO-friendly blog posts. I have included a free checklist which you can download at the bottom of this post to help you remember to optimize every post you write!

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What Is SEO?

SEO stands for ‘search engine optimization’. Search engines rely on many different factors to determine which posts will best help the browser. These factors include titles, backlinks, keywords, and more, and are all essential for getting your posts seen. If your blog posts are not SEO friendly, the search engine most likely will not consider them relevant and they will be listed farther down.

Also, when I say ‘search engine’ you may be thinking of Google and Bing, but search engine optimization is relevant for many websites. Pinterest is a great example because it acts as a search engine just as much as it acts as a social media platform. Just understand that different sites may use different methods to choose which posts are relevant, so what works on one platform may not work on another. However, even though you can optimize content on different platforms, we’ll stick to SEO and optimizing your blog posts for search engines.

So, how can you create SEO-friendly blog posts?

How To Create SEO-Friendly Blog Posts

Use a Plugin

If you use WordPress to write your blog posts, there are many, many plugins that are available to help you optimize your posts. Yoast SEO is one of the most popular plugins (and is the one I use as well), and is great for beginners. You can start with the free version and get everything you need to optimize your blog posts.

You just type in a focus keyphrase (whichever keywords you want your post to show up for), and it gives you suggestions on how to make it more SEO friendly including keyword frequency, image alt text, meta-description, links, and more.


Speaking of keywords, you want to research popular keywords before you begin writing. If you want to write a post about the most popular travel destinations, you may research keywords like ‘popular travel’ or ‘travel destinations’. Then, you’ll be able to choose the one that gets more traffic or is easiest to rank in.

I use SEO Review Tools to do my keyword research because it’s free and reliable. You can use a keyword researching tool or go to Google and type different keywords into the search bar and see what comes up. Play around with wording and see what has more results or is most popular.


When writing frequent blog posts, it can be easy to forget to properly optimize each one. That is why it’s good to develop a routine for writing your posts and going through each step.

To make this process as easy as possible for you, I’ve created a free SEO Blog Post checklist you can use when writing your posts. Just go down the checklist and cross off each task as you accomplish it and you shouldn’t forget to optimize anything! You can find the checklist at the bottom of this post.


Search engines are always changing, so it’s good to go back and update older posts to keep them generating results. If you have a ton of posts, this may seem overwhelming, but it doesn’t have to be done all at once.

Once a month, choose an older post and add information, update the SEO, and create new promo content. That way, you can still create new posts while keeping old ones up to date.

What Things Impact SEO?

While SEO is constantly changing and growing, there are aspects that can always impact SEO.


Perhaps most obvious, the title of your post has a huge impact on where it shows up in search results and whether people will click on it.

A good title should have your keywords in it, as well as be click-worthy. Keep in mind, click-worthy does not mean click-bait. Your title should show people what your post is about while still being intriguing.


A lesser-known aspect of SEO, images play a big role in how your posts perform.

Creating proper alt text with keywords that also explains the image is key.

Alt text basically tells the website what your image is, and is also used by accessibility software to tell people who can’t see the images what they are.

If you insert a picture of Fiji into a post about popular travel destinations, you can include alt text to help search engines know what your image is and that it is relevant to the post.

Try adding something like ‘picture of Fiji’ or something to let websites know what the image is.

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